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Marketing Research:

Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines the quantitative and qualitative aspects of marketing research, and addresses its utility for both the researcher and the end-user. The text provides in-depth coverage of the key...

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Detalles Bibliográficos
Autor principal: Easwaran, Sunanda
Otros Autores: Singh, Sharmila J
Formato: Printed Book
Publicado: New Delhi Oxford University Press 2007
Materias:

MG University

Detalle de Existencias desde MG University
Número de Clasificación: 658.83 EAS
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