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Marketing Research:
Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines the quantitative and qualitative aspects of marketing research, and addresses its utility for both the researcher and the end-user. The text provides in-depth coverage of the key...
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| Format: | Printed Book |
| Published: |
New Delhi
Oxford University Press
2007
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| Subjects: |
MG University
| Call Number: |
658.83 EAS |
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| Copy | Live Status Unavailable |
| Copy | Live Status Unavailable |
| Copy | Live Status Unavailable |