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Marketing Research:

Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines the quantitative and qualitative aspects of marketing research, and addresses its utility for both the researcher and the end-user. The text provides in-depth coverage of the key...

Ausführliche Beschreibung

Bibliographische Detailangaben
1. Verfasser: Easwaran, Sunanda
Weitere Verfasser: Singh, Sharmila J
Format: Printed Book
Veröffentlicht: New Delhi Oxford University Press 2007
Schlagworte:

MG University

Bestandesangaben von MG University
Signatur: 658.83 EAS
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