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Marketing Research:

Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines the quantitative and qualitative aspects of marketing research, and addresses its utility for both the researcher and the end-user. The text provides in-depth coverage of the key...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Easwaran, Sunanda
مؤلفون آخرون: Singh, Sharmila J
التنسيق: Printed Book
منشور في: New Delhi Oxford University Press 2007
الموضوعات:

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