APA Edition Citation

Zeithaml, V. A., & Bitner, M. J. (2005). Services marketing: Integrating Customer Focus Across the Firm (Ed.3.). Tata McGraw-Hill.

Chicago Edition Citation

Zeithaml, Valarie A., and Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. Ed.3. New Delhi: Tata McGraw-Hill, 2005.

MLA Edition Citation

Zeithaml, Valarie A., and Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. Ed.3. Tata McGraw-Hill, 2005.