Services marketing:Integrating Customer Focus Across the Firm

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Bibliographic Details
Main Author: Zeithaml, Valarie A
Other Authors: Bitner, Mary Jo
Format: Printed Book
Published: New Delhi Tata McGraw-Hill 2005
Edition:Ed.3
Subjects:
Service industries - Marketing

MG University

Holdings details from MG University
Call Number: 658.804 ZEI/S
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