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A STUDY ON THE INFLUENCE OF ADVERTISEMENTS ON THE BUYING BEHAVIOUR OF GOLD JEWELLERY CONSUMERS' OF KOLLAM DISTRICT
Gold is widely distributed throughout the world, normally in very low concentration and generally in native form as metal. It has been rounding in different hands in one or other way. India's diversified customs and rituals have helped to the high demand for gold. The gold jewellery industry oc...
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| Format: | Printed Book |
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International Education & Research Journal
2015
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| Online Access: | http://10.26.1.76/ks/007955.pdf |