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Marketing theory: foundations, controversy, strategy, resource-advantage theory/
मुख्य लेखक: | Hunt, Shelby D. |
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स्वरूप: | Printed Book |
प्रकाशित: |
Chennai:
Yes Dee Publishing Pvt. Ltd.,
2010.
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विषय: | |
ऑनलाइन पहुंच: | http://books.google.co.in/books?id=MA5TniOfYwIC&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false |
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Marketing theory : foundations, controversy, strategy, resource-advantage theory/
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Marketing theory : Foundations, controversy, strategy, resource advantage
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