Marketing research : text and cases /

Bibliographic Details
Main Author: Wrenn, Bruce
Other Authors: Stevens, Robert E., Loudon, David L.
Format: Printed Book
Published: New York : Best Business Books, 2007.
Edition:2nd ed.
Subjects:
Marketing research.
Marketing research-Case studies.
Online Access:http://www.amazon.com/Marketing-Research-Text-Cases-Second/dp/0789027461#reader_0789027461
Description
Physical Description:xi, 464 p. : ill. ; 1 CD-ROM (4 3/4 in.)
Bibliography:Includes bibliographical references (p. 451-455) and index.
ISBN:9780789027450 (hard : alk. paper)

Similar Items