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RELATIONSHIP BETWEEN FACTORS OF MARKETING COMMUNICATION WITH SPECIAL REFERENCE TO ORGANISED RETAILERS IN KERALA
Synergic effect created by integration of marketing communications is often impressive; but, for synergy to work integrated marketing communications tool should be related and adaptive with one another. This study probes relationship between factors of marketing communication by organised retailers...
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| Format: | Printed Book |
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International Journal of Research and Analytical Reviews
2018
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| Online Access: | http://10.26.1.76/ks/007814.pdf |
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| 100 | |a N. Uma Devi & Vipin V |9 91924 | ||
| 245 | |a RELATIONSHIP BETWEEN FACTORS OF MARKETING COMMUNICATION WITH SPECIAL REFERENCE TO ORGANISED RETAILERS IN KERALA | ||
| 260 | |b International Journal of Research and Analytical Reviews |c 2018 | ||
| 300 | |b VOLUME 5 I ISSUE 4 I OCT.– DEC. 2018 | ||
| 520 | |a Synergic effect created by integration of marketing communications is often impressive; but, for synergy to work integrated marketing communications tool should be related and adaptive with one another. This study probes relationship between factors of marketing communication by organised retailers in Kerala. | ||
| 856 | |u http://10.26.1.76/ks/007814.pdf | ||
| 942 | |c KS | ||
| 952 | |0 0 |1 0 |4 0 |7 0 |9 160347 |a MGUL |b MGUL |d 2019-03-19 |l 0 |r 2019-03-19 |w 2019-03-19 |y KS | ||