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Tourist Profiles and Characteristics vis-à-vis Market Segmentation of Ecotourism Destinations in Kerala

Kerala, a classic ecotourism destination in India, provides significant opportunities for livelihood options to the people who depend on the resources from the forest and those who live in difficult terrains. This article analyses the socio-demographic, psychographic and travel behavior patterns and...

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Detalhes bibliográficos
Autor principal: D. Rajasenan; Varghese Manaloor AND Bijith George Abraham
Formato: Printed Book
Publicado em: Journal of Economics and Sustainable Development
Acesso em linha:http://10.26.1.76/ks/007338.pdf