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Tourist Profiles and Characteristics vis-à-vis Market Segmentation of Ecotourism Destinations in Kerala
Kerala, a classic ecotourism destination in India, provides significant opportunities for livelihood options to the people who depend on the resources from the forest and those who live in difficult terrains. This article analyses the socio-demographic, psychographic and travel behavior patterns and...
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| Format: | Printed Book |
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Journal of Economics and Sustainable Development
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| Online Access: | http://10.26.1.76/ks/007338.pdf |