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POST- PURCHASE DISSONANCE OF CONSUMERS AND TRADERS’ RESPONSES IN KERALA

Consumers are exploited in the market and due to several reasons they are ignorant of the exploitation to which they are subjected to. The purpose of the study is to ascertain the reasons of post- purchase dissonance and whether there is any correlation between the demographic variables and post-pur...

書目詳細資料
主要作者:	S. Krishnamoorthy and V. Ajith Prabhu
格式:	Printed Book
出版:	International Journal of Business and General Management (IJBGM)
主題:	CONSUMER - AWARENESS, BEHAVIOUR, PROTECTION ACT > CUSTOMER
在線閱讀:	http://10.26.1.76/ks/007248.pdf

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