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POST- PURCHASE DISSONANCE OF CONSUMERS AND TRADERS’ RESPONSES IN KERALA
Consumers are exploited in the market and due to several reasons they are ignorant of the exploitation to which they are subjected to. The purpose of the study is to ascertain the reasons of post- purchase dissonance and whether there is any correlation between the demographic variables and post-pur...
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| Natura: | Printed Book |
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International Journal of Business and General Management (IJBGM)
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| Accesso online: | http://10.26.1.76/ks/007248.pdf |