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POST- PURCHASE DISSONANCE OF CONSUMERS AND TRADERS’ RESPONSES IN KERALA

Consumers are exploited in the market and due to several reasons they are ignorant of the exploitation to which they are subjected to. The purpose of the study is to ascertain the reasons of post- purchase dissonance and whether there is any correlation between the demographic variables and post-pur...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: S. Krishnamoorthy and V. Ajith Prabhu
التنسيق: Printed Book
منشور في: International Journal of Business and General Management (IJBGM)
الموضوعات:
الوصول للمادة أونلاين:http://10.26.1.76/ks/007248.pdf

الانترنت

http://10.26.1.76/ks/007248.pdf

MG University

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