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IMPACT OF ECOTOURISM: EVIDENCE FROM THENMALA ECOTOURISM DESTINATION IN KOLLAM DISTRICT, KERALA
The immense potential of tourism for economic development and employment generation is widely acknowledged in the literature. Governments worldwide are promoting tourism aggressively because of its above positive features. Promotion of tourism is particularly relevant in developing nations like Indi...
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| Format: | Printed Book |
| Online Access: | http://10.26.1.76/ks/007128.pdf |
| Summary: | The immense potential of tourism for economic development and employment generation is widely acknowledged in the literature. Governments worldwide are promoting tourism
aggressively because of its above positive features. Promotion of tourism is particularly relevant in developing nations like India. International agencies like the United Nations
World Tourism Organization (UN-WTO) have estimated that nations like India and China would become the superpowers in the global tourism map by the year 2020. In spite of the
excellent tourism resources in India, the country could not utilize its vast potential because only during the last two decades tourism has been getting due attention in India. While China has already attained a prominent position in global tourism, the progress of India has been slower. India has to traverse a long way to catch up with the top players, including China. In respect of Kerala state in particular – one of the states with the highest tourism resources in India – the situation is more discouraging as Kerala‟s performance in tourism has not at all been commensurate with its enviable tourism resources. A few recent studies by the present
author have revealed the vast prospects of tourism in Kerala for employment creation as well as economic development. This study is a continuation of the earlier studies and it focuses on the impact of ecotourism with reference to Thenmala in Kollam district in Kerala – the first planned ecotourism destination in India. Based on the study findings, the paper suggests strategies for sustained development of ecotourism. |
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