Strategic marketing and innovation for Indian MSMES /

Bibliographic Details
Main Author: Srinivasan, R
Other Authors: Lohith, C P
Format: Printed Book
Published: Switzerland: Springer, 2017.
Series:India Studies in Business and Economics
Subjects:
Small scale industries > India
Marketing
Data preparation and analysis
Online Access:https://books.google.co.in/books?id=r-1yDgAAQBAJ&printsec=frontcover&dq=9789811035890&hl=en&sa=X&ved=0ahUKEwjpnaW_pbvhAhUJXSsKHUBkD-kQ6AEILzAB#v=onepage&q&f=false

Internet

https://books.google.co.in/books?id=r-1yDgAAQBAJ&printsec=frontcover&dq=9789811035890&hl=en&sa=X&ved=0ahUKEwjpnaW_pbvhAhUJXSsKHUBkD-kQ6AEILzAB#v=onepage&q&f=false

MG University

Holdings details from MG University
Call Number: 658.514 Q72
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