Segmentation in social marketing : process, methods and application /

Sonraí Bibleagrafaíochta
Príomhúdar: Dietrich, Timo, Ed
Údair Eile: Rundle-Thiele, Sharyn, Ed, Kubacki, Krzysztof, Ed
Formáid: Printed Book
Foilsithe: Switzerland: Springer, 2017.
Ábhair:
Social marketing
Behavior modification
Marketing research
Rochtain Ar Líne:https://www.loc.gov/catdir/enhancements/fy1621/2016948622-b.html
https://www.loc.gov/catdir/enhancements/fy1621/2016948622-d.html
https://www.loc.gov/catdir/enhancements/fy1621/2016948622-t.html

Idirlíon

https://www.loc.gov/catdir/enhancements/fy1621/2016948622-b.html
https://www.loc.gov/catdir/enhancements/fy1621/2016948622-d.html
https://www.loc.gov/catdir/enhancements/fy1621/2016948622-t.html

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