Segmentation in social marketing : process, methods and application /

Bibliographic Details
Main Author: Dietrich, Timo, Ed
Other Authors: Rundle-Thiele, Sharyn, Ed, Kubacki, Krzysztof, Ed
Format: Printed Book
Published: Switzerland: Springer, 2017.
Subjects:
Social marketing
Behavior modification
Marketing research
Online Access:https://www.loc.gov/catdir/enhancements/fy1621/2016948622-b.html
https://www.loc.gov/catdir/enhancements/fy1621/2016948622-d.html
https://www.loc.gov/catdir/enhancements/fy1621/2016948622-t.html

Internet

https://www.loc.gov/catdir/enhancements/fy1621/2016948622-b.html
https://www.loc.gov/catdir/enhancements/fy1621/2016948622-d.html
https://www.loc.gov/catdir/enhancements/fy1621/2016948622-t.html

MG University

Holdings details from MG University
Call Number: 658.8 Q72
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