Segmentation in social marketing : process, methods and application /

Bibliographische Detailangaben
1. Verfasser: Dietrich, Timo, Ed
Weitere Verfasser: Rundle-Thiele, Sharyn, Ed, Kubacki, Krzysztof, Ed
Format: Printed Book
Veröffentlicht: Switzerland: Springer, 2017.
Schlagworte:
Social marketing
Behavior modification
Marketing research
Online Zugang:https://www.loc.gov/catdir/enhancements/fy1621/2016948622-b.html
https://www.loc.gov/catdir/enhancements/fy1621/2016948622-d.html
https://www.loc.gov/catdir/enhancements/fy1621/2016948622-t.html

Online

https://www.loc.gov/catdir/enhancements/fy1621/2016948622-b.html
https://www.loc.gov/catdir/enhancements/fy1621/2016948622-d.html
https://www.loc.gov/catdir/enhancements/fy1621/2016948622-t.html

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