Segmentation in social marketing : process, methods and application /

Podrobná bibliografie
Hlavní autor: Dietrich, Timo, Ed
Další autoři: Rundle-Thiele, Sharyn, Ed, Kubacki, Krzysztof, Ed
Médium: Printed Book
Vydáno: Switzerland: Springer, 2017.
Témata:
Social marketing
Behavior modification
Marketing research
On-line přístup:https://www.loc.gov/catdir/enhancements/fy1621/2016948622-b.html
https://www.loc.gov/catdir/enhancements/fy1621/2016948622-d.html
https://www.loc.gov/catdir/enhancements/fy1621/2016948622-t.html

Internet

https://www.loc.gov/catdir/enhancements/fy1621/2016948622-b.html
https://www.loc.gov/catdir/enhancements/fy1621/2016948622-d.html
https://www.loc.gov/catdir/enhancements/fy1621/2016948622-t.html

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