Segmentation in social marketing : process, methods and application /

Dades bibliogràfiques
Autor principal: Dietrich, Timo, Ed
Altres autors: Rundle-Thiele, Sharyn, Ed, Kubacki, Krzysztof, Ed
Format: Printed Book
Publicat: Switzerland: Springer, 2017.
Matèries:
Social marketing
Behavior modification
Marketing research
Accés en línia:https://www.loc.gov/catdir/enhancements/fy1621/2016948622-b.html
https://www.loc.gov/catdir/enhancements/fy1621/2016948622-d.html
https://www.loc.gov/catdir/enhancements/fy1621/2016948622-t.html

Internet

https://www.loc.gov/catdir/enhancements/fy1621/2016948622-b.html
https://www.loc.gov/catdir/enhancements/fy1621/2016948622-d.html
https://www.loc.gov/catdir/enhancements/fy1621/2016948622-t.html

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