APA Edition Citation

Dietrich, T., Rundle-Thiele, S., & Kubacki, K. (2017). Segmentation in social marketing: Process, methods and application. Springer.

Chicago Edition Citation

Dietrich, Timo, Sharyn Rundle-Thiele, and Krzysztof Kubacki. Segmentation in Social Marketing: Process, Methods and Application. Switzerland: Springer, 2017.

MLA Edition Citation

Dietrich, Timo, et al. Segmentation in Social Marketing: Process, Methods and Application. Springer, 2017.