Online brand communities : using the social web for branding and marketing /

Dettagli Bibliografici
Autore principale: Martinez Lopez, Francisco J.
Altri autori: Anaya-Sanchez, Rafael, Aguilar-Illescas, Rocio, Molinillo, Sebastian
Natura: Printed Book
Pubblicazione: Switzerland: Springer, 2016.
Serie:Progress in IS
Soggetti:
Electronic commerce
Internet advertising
Business > Data processing
Accesso online:https://books.google.co.in/books?id=SwkbswEACAAJ&dq=9783319248240&hl=en&sa=X&ved=0ahUKEwjekbHkncrhAhVn8XMBHShuDr0Q6AEIKDAA

Accesso online

https://books.google.co.in/books?id=SwkbswEACAAJ&dq=9783319248240&hl=en&sa=X&ved=0ahUKEwjekbHkncrhAhVn8XMBHShuDr0Q6AEIKDAA

MG University

Dettagli sul posseduto da MG University
Collocazione: 658.8 Q61
Copia Status in tempo reale non disponibile

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