Online brand communities : using the social web for branding and marketing /

Bibliographic Details
Main Author: Martinez Lopez, Francisco J.
Other Authors: Anaya-Sanchez, Rafael, Aguilar-Illescas, Rocio, Molinillo, Sebastian
Format: Printed Book
Published: Switzerland: Springer, 2016.
Series:Progress in IS
Subjects:
Electronic commerce
Internet advertising
Business > Data processing
Online Access:https://books.google.co.in/books?id=SwkbswEACAAJ&dq=9783319248240&hl=en&sa=X&ved=0ahUKEwjekbHkncrhAhVn8XMBHShuDr0Q6AEIKDAA

Internet

https://books.google.co.in/books?id=SwkbswEACAAJ&dq=9783319248240&hl=en&sa=X&ved=0ahUKEwjekbHkncrhAhVn8XMBHShuDr0Q6AEIKDAA

MG University

Holdings details from MG University
Call Number: 658.8 Q61
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