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Online brand communities : using the social web for branding and marketing /

Sonraí Bibleagrafaíochta
Príomhúdar: Martinez Lopez, Francisco J.
Údair Eile: Anaya-Sanchez, Rafael, Aguilar-Illescas, Rocio, Molinillo, Sebastian
Formáid: Printed Book
Foilsithe: Switzerland: Springer, 2016.
Sraith:Progress in IS
Ábhair:
Rochtain Ar Líne:https://books.google.co.in/books?id=SwkbswEACAAJ&dq=9783319248240&hl=en&sa=X&ved=0ahUKEwjekbHkncrhAhVn8XMBHShuDr0Q6AEIKDAA