Online brand communities : using the social web for branding and marketing /

Detalhes bibliográficos
Autor principal: Martinez Lopez, Francisco J.
Outros Autores: Anaya-Sanchez, Rafael, Aguilar-Illescas, Rocio, Molinillo, Sebastian
Formato: Printed Book
Publicado em: Switzerland: Springer, 2016.
coleção:Progress in IS
Assuntos:
Electronic commerce
Internet advertising
Business > Data processing
Acesso em linha:https://books.google.co.in/books?id=SwkbswEACAAJ&dq=9783319248240&hl=en&sa=X&ved=0ahUKEwjekbHkncrhAhVn8XMBHShuDr0Q6AEIKDAA

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