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Online brand communities : using the social web for branding and marketing /

Bibliografski detalji
Glavni autor: Martinez Lopez, Francisco J.
Daljnji autori: Anaya-Sanchez, Rafael, Aguilar-Illescas, Rocio, Molinillo, Sebastian
Format: Printed Book
Izdano: Switzerland: Springer, 2016.
Serija:Progress in IS
Teme:
Online pristup:https://books.google.co.in/books?id=SwkbswEACAAJ&dq=9783319248240&hl=en&sa=X&ved=0ahUKEwjekbHkncrhAhVn8XMBHShuDr0Q6AEIKDAA
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