Online brand communities : using the social web for branding and marketing /

Bibliografiska uppgifter
Huvudupphovsman: Martinez Lopez, Francisco J.
Övriga upphovsmän: Anaya-Sanchez, Rafael, Aguilar-Illescas, Rocio, Molinillo, Sebastian
Materialtyp: Printed Book
Publicerad: Switzerland: Springer, 2016.
Serie:Progress in IS
Ämnen:
Electronic commerce
Internet advertising
Business > Data processing
Länkar:https://books.google.co.in/books?id=SwkbswEACAAJ&dq=9783319248240&hl=en&sa=X&ved=0ahUKEwjekbHkncrhAhVn8XMBHShuDr0Q6AEIKDAA
Beskrivning
Fysisk beskrivning:253 p.
ISBN:9783319248240

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