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Advances in advertising research (Vol. VI) the digital, the classic, the subtle and the alternative/

Bibliographic Details
Other Authors: Verlegh, Peeter, Ed, Voorveld, Hilde, Ed
Format: Printed Book
Published: Switzerland: Springer Gabler, 2016.
Subjects:
Online Access:https://books.google.co.in/books?id=-NrpsgEACAAJ&dq=9783658105570&hl=en&sa=X&ved=0ahUKEwiT-Ku0hKfhAhUFXn0KHezSDOEQ6AEIKDAA
Description
Physical Description:406 p.
ISBN:9783658105570