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CUSTOMER PERCEPTIONS OF BANKING PRODUCTS AND SERVICES IN KERALA WITH REFERENCE TO SPECIFIC CUSTOMER SEGMENTS IN THE URBAN AREA

Dades bibliogràfiques
Autor principal:	JAZEELA M K C SANKARANARAYANAN (RESEARCH GUIDE)
Format:	Printed Book
Publicat:	Kochi SCHOOL OF MANAGEMENT STUDIES COCHIN UNIVERSITY OF SCIENCE AND TECHNOLOGY 2001
Matèries:	DOCTORAL DISSERTATION; > PhD THESIS; > MARKETING; > CUSTOMER PERCEPTION; > CUSTOMER SATISFACTION
Accés en línia:	http://10.26.1.76/ks/007046.pdf

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