CUSTOMER PERCEPTIONS OF BANKING PRODUCTS AND SERVICES IN KERALA WITH REFERENCE TO SPECIFIC CUSTOMER SEGMENTS IN THE URBAN AREA

Bibliographic Details
Main Author: JAZEELA M K C SANKARANARAYANAN (RESEARCH GUIDE)
Format: Printed Book
Published: Kochi SCHOOL OF MANAGEMENT STUDIES COCHIN UNIVERSITY OF SCIENCE AND TECHNOLOGY 2001
Subjects:
DOCTORAL DISSERTATION; > PhD THESIS; > MARKETING; > CUSTOMER PERCEPTION; > CUSTOMER SATISFACTION
Online Access:http://10.26.1.76/ks/007046.pdf

Internet

http://10.26.1.76/ks/007046.pdf

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