CUSTOMER PERCEPTIONS OF BANKING PRODUCTS AND SERVICES IN KERALA WITH REFERENCE TO SPECIFIC CUSTOMER SEGMENTS IN THE URBAN AREA

Dades bibliogràfiques
Autor principal: JAZEELA M K C SANKARANARAYANAN (RESEARCH GUIDE)
Format: Printed Book
Publicat: Kochi SCHOOL OF MANAGEMENT STUDIES COCHIN UNIVERSITY OF SCIENCE AND TECHNOLOGY 2001
Matèries:
DOCTORAL DISSERTATION; > PhD THESIS; > MARKETING; > CUSTOMER PERCEPTION; > CUSTOMER SATISFACTION
Accés en línia:http://10.26.1.76/ks/007046.pdf
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