JAZEELA M K C SANKARANARAYANAN. (2001). CUSTOMER PERCEPTIONS OF BANKING PRODUCTS AND SERVICES IN KERALA WITH REFERENCE TO SPECIFIC CUSTOMER SEGMENTS IN THE URBAN AREA. SCHOOL OF MANAGEMENT STUDIES COCHIN UNIVERSITY OF SCIENCE AND TECHNOLOGY.
Chicago Edition CitationJAZEELA M K C SANKARANARAYANAN. CUSTOMER PERCEPTIONS OF BANKING PRODUCTS AND SERVICES IN KERALA WITH REFERENCE TO SPECIFIC CUSTOMER SEGMENTS IN THE URBAN AREA. Kochi: SCHOOL OF MANAGEMENT STUDIES COCHIN UNIVERSITY OF SCIENCE AND TECHNOLOGY, 2001.
Cita MLAJAZEELA M K C SANKARANARAYANAN. CUSTOMER PERCEPTIONS OF BANKING PRODUCTS AND SERVICES IN KERALA WITH REFERENCE TO SPECIFIC CUSTOMER SEGMENTS IN THE URBAN AREA. SCHOOL OF MANAGEMENT STUDIES COCHIN UNIVERSITY OF SCIENCE AND TECHNOLOGY, 2001.