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| LEADER |
01871cam a2200229 a 4500 |
| 999 |
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| 020 |
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|a 9780749460723
|
| 082 |
0 |
0 |
|a 658.83
|b Q02
|
| 100 |
1 |
|
|a Kaden, Robert J.
|9 69479
|
| 245 |
1 |
0 |
|a More Guerrilla Marketing Research :
|b asking the right people, the right questions, the right way and effectively using the answers to make more money /
|c Robert J. Kaden, Gerald Linda and Jay Conrad Levinson.
|
| 260 |
|
|
|a London ;
|b Kogan Page Limited,
|c 2010.
|
| 300 |
|
|
|a xviii, 349 p. :
|b ill. ;
|
| 500 |
|
|
|a Includes index.
First South Asian edition 2010
|
| 505 |
0 |
|
|a Marketing research - why should you care? -- Setting research goals and objectives -- What guerrillas can learn from large-company research -- How to get started -- How to set a research budget -- Using research professionals -- How much research should you do? -- The research plan -- Secondary research -- Brainstorming and other ideation processes -- Focus groups and qualitative research -- Research into emotions -- Surveys and quantitative research -- How to conduct surveys -- Writing questionnaires -- Customer satisfaction research -- Sampling -- Organizing data -- Statistical techniques -- Telling the story : analyzing survey results -- Putting results into action -- The future of marketing research.
|
| 650 |
|
0 |
|a Marketing research.
|9 69485
|
| 650 |
|
0 |
|a Small business
|9 69486
|
| 650 |
|
0 |
|a Success in business.
|9 69487
|
| 700 |
1 |
|
|a Linda, Gerald.
|9 69483
|
| 700 |
1 |
|
|a Levinson, Jay Conrad.
|9 69484
|
| 856 |
4 |
1 |
|u https://books.google.co.in/books?id=8dkwVY-MbJcC&printsec=frontcover&dq=more+guerrilla&hl=en&sa=X&ved=0ahUKEwjHgJa2wbbYAhVFQCYKHd1YCVoQ6AEIJjAA#v=onepage&q=more%20guerrilla&f=false
|
| 942 |
|
|
|c BK
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 658_830000000000000_Q02
|7 0
|9 120570
|a MGUL
|b MGUL
|c GEN
|d 2017-09-20
|e CALICUT BOOK DISTRIBUTORS, 10886 dt. 18/04/17
|g 495.00
|l 0
|o 658.83 Q02
|p 57394
|r 2017-09-20
|y BK
|