Digital branding : a complete step-by-step guide to strategy, tactics and measurement /

" In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Daniel Rowles presents a step-by-step, practical framework for brand planning, channe...

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Autore principale: Rowles, Daniel
Natura: Printed Book
Pubblicazione: New Delhi Kogan Page 2014
Soggetti:
Internet marketing.
Branding (Marketing)
BUSINESS & ECONOMICS / Marketing / General.
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing.
Accesso online:https://books.google.co.in/books?id=qr91mwEACAAJ&dq=isbn+9780749469955&hl=en&sa=X&ved=0ahUKEwj-n8aGoIbYAhWLPI8KHdjhBP0Q6AEIJjAA

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https://books.google.co.in/books?id=qr91mwEACAAJ&dq=isbn+9780749469955&hl=en&sa=X&ved=0ahUKEwj-n8aGoIbYAhWLPI8KHdjhBP0Q6AEIJjAA

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