Digital branding : a complete step-by-step guide to strategy, tactics and measurement /

" In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Daniel Rowles presents a step-by-step, practical framework for brand planning, channe...

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Bibliographic Details
Main Author: Rowles, Daniel
Format: Printed Book
Published: New Delhi Kogan Page 2014
Subjects:
Internet marketing.
Branding (Marketing)
BUSINESS & ECONOMICS / Marketing / General.
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing.
Online Access:https://books.google.co.in/books?id=qr91mwEACAAJ&dq=isbn+9780749469955&hl=en&sa=X&ved=0ahUKEwj-n8aGoIbYAhWLPI8KHdjhBP0Q6AEIJjAA

Internet

https://books.google.co.in/books?id=qr91mwEACAAJ&dq=isbn+9780749469955&hl=en&sa=X&ved=0ahUKEwj-n8aGoIbYAhWLPI8KHdjhBP0Q6AEIJjAA

MG University

Holdings details from MG University
Call Number: 658.827 028 546 78 Q4
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