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Digital branding : a complete step-by-step guide to strategy, tactics and measurement /
" In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Daniel Rowles presents a step-by-step, practical framework for brand planning, channe...
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| Format: | Printed Book |
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New Delhi
Kogan Page
2014
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| Online Access: | https://books.google.co.in/books?id=qr91mwEACAAJ&dq=isbn+9780749469955&hl=en&sa=X&ved=0ahUKEwj-n8aGoIbYAhWLPI8KHdjhBP0Q6AEIJjAA |