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Strategic marketing : creating competitive advantage /

Bibliographic Details
Main Author: West, Douglas C.
Other Authors: Ford, John B., Ibrahim, Essam
Format: Printed Book
Published: Oxford ; New Delhi Oxford University Press, 2010.
Edition:2nd ed.
Subjects:
Online Access:http://bvbm2.bib-bvb.de:8993/F?func=service&doc_library=BVB01&doc_number=018632019&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA