Social marketing: changing behaviors for good/

Bibliografiske detaljer
Hovedforfatter: Lee, Nancy R.
Andre forfattere: Kotler, Philip
Format: Printed Book
Udgivet: Caliofornia: Sage, 2016.
Udgivelse:5th ed.
Fag:
Social marketing.
Behavior modification.
Online adgang:https://books.google.co.in/books?id=gPFMBgAAQBAJ&printsec=frontcover&dq=Social+marketing&hl=en&sa=X&ved=0ahUKEwiCy5P6sanXAhWBM48KHcr9COgQ6AEIJTAA#v=onepage&q=Social%20marketing&f=false
Beskrivelse
Fysisk beskrivelse:xv, 567 p. ;
Bibliografi:Includes bibliographical references and index.
ISBN:9781452292144 (pbk. : alk. paper)

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