Lee, N. R., & Kotler, P. (2016). Social marketing: Changing behaviors for good (5th ed.). Sage.
Chicago Edition CitationLee, Nancy R., and Philip Kotler. Social Marketing: Changing Behaviors for Good. 5th ed. Caliofornia: Sage, 2016.
MLA Edition CitationLee, Nancy R., and Philip Kotler. Social Marketing: Changing Behaviors for Good. 5th ed. Sage, 2016.
Warning: These citations may not always be 100% accurate.