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Business-to-business marketing /

This text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. This edition includes: More coverage of digital marketing and social media in relation to B2B ; More coverage of issues relating to sustainability and corporate so...

全面介紹

書目詳細資料
主要作者: Brennan, Ross
其他作者: Canning, Louise, McDowell, Raymond
格式: Printed Book
出版: California: Sage, 2014.
版:3rd. ed.
主題:
在線閱讀:https://www.amazon.com/Business-Business-Marketing-Ross-Brennan/dp/1446273733#reader_1446273733