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Business-to-business marketing /
This text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. This edition includes: More coverage of digital marketing and social media in relation to B2B ; More coverage of issues relating to sustainability and corporate so...
| Main Author: | |
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| Other Authors: | , |
| Format: | Printed Book |
| Published: |
California:
Sage,
2014.
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| Edition: | 3rd. ed. |
| Subjects: | |
| Online Access: | https://www.amazon.com/Business-Business-Marketing-Ross-Brennan/dp/1446273733#reader_1446273733 |
Internet
https://www.amazon.com/Business-Business-Marketing-Ross-Brennan/dp/1446273733#reader_1446273733MG University
| Call Number: |
658.804 Q4 |
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| Copy | Live Status Unavailable |