Nalaganje...

Business-to-business marketing /

This text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. This edition includes: More coverage of digital marketing and social media in relation to B2B ; More coverage of issues relating to sustainability and corporate so...

Popoln opis

Bibliografske podrobnosti
Glavni avtor: Brennan, Ross
Drugi avtorji: Canning, Louise, McDowell, Raymond
Format: Printed Book
Izdano: California: Sage, 2014.
Izdaja:3rd. ed.
Teme:
Online dostop:https://www.amazon.com/Business-Business-Marketing-Ross-Brennan/dp/1446273733#reader_1446273733