Business-to-business marketing /

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This text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. This edition includes: More coverage of digital marketing and social media in relation to B2B ; More coverage of issues relating to sustainability and corporate so...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक: Brennan, Ross
अन्य लेखक: Canning, Louise, McDowell, Raymond
स्वरूप: Printed Book
प्रकाशित: California: Sage, 2014.
संस्करण:3rd. ed.
विषय:
Industrial marketing-Case studies.
Business-to-Business-Marketing.
Marketing-Case studies.
ऑनलाइन पहुंच:https://www.amazon.com/Business-Business-Marketing-Ross-Brennan/dp/1446273733#reader_1446273733

इंटरनेट

https://www.amazon.com/Business-Business-Marketing-Ross-Brennan/dp/1446273733#reader_1446273733

MG University

होल्डिंग्स विवरण से MG University
बोधानक: 658.804 Q4
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