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Business-to-business marketing /

This text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. This edition includes: More coverage of digital marketing and social media in relation to B2B ; More coverage of issues relating to sustainability and corporate so...

Fuld beskrivelse

Bibliografiske detaljer
Hovedforfatter: Brennan, Ross
Andre forfattere: Canning, Louise, McDowell, Raymond
Format: Printed Book
Udgivet: California: Sage, 2014.
Udgivelse:3rd. ed.
Fag:
Online adgang:https://www.amazon.com/Business-Business-Marketing-Ross-Brennan/dp/1446273733#reader_1446273733