Llwytho...

Business-to-business marketing /

This text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. This edition includes: More coverage of digital marketing and social media in relation to B2B ; More coverage of issues relating to sustainability and corporate so...

Disgrifiad llawn

Manylion Llyfryddiaeth
Prif Awdur: Brennan, Ross
Awduron Eraill: Canning, Louise, McDowell, Raymond
Fformat: Printed Book
Cyhoeddwyd: California: Sage, 2014.
Rhifyn:3rd. ed.
Pynciau:
Mynediad Ar-lein:https://www.amazon.com/Business-Business-Marketing-Ross-Brennan/dp/1446273733#reader_1446273733