Business-to-business marketing /

This text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. This edition includes: More coverage of digital marketing and social media in relation to B2B ; More coverage of issues relating to sustainability and corporate so...

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Bibliographic Details
Main Author:	Brennan, Ross
Other Authors:	Canning, Louise, McDowell, Raymond
Format:	Printed Book
Published:	California: Sage, 2014.
Edition:	3rd. ed.
Subjects:	Industrial marketing-Case studies. Business-to-Business-Marketing. Marketing-Case studies.
Online Access:	https://www.amazon.com/Business-Business-Marketing-Ross-Brennan/dp/1446273733#reader_1446273733