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The brand challenge : adapting branding to sectorial imperatives /
"Edited by leading brand analyst Kartik Kompella, The Brand Challenge provides a comprehensive and topical examination of the application of branding across key branding fields, including luxury goods, media and entertainment, pharmaceutical and digital. Each chapter covers a different industry...
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| Format: | Printed Book |
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London:
KognPage,
2015.
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| Online Access: | https://books.google.co.in/books?id=xakZBQAAQBAJ&printsec=frontcover&dq=The+brand+challenge+adapting+branding+to+sectorial+imperatives&hl=en&sa=X&ved=0ahUKEwiI9_HO07_WAhXMQI8KHVXjDnwQ6AEIKDAA#v=onepage&q=The%20brand%20challenge%20adapting%20branding%20to%20sectorial%20imperatives&f=false |