The brand challenge : adapting branding to sectorial imperatives /

"Edited by leading brand analyst Kartik Kompella, The Brand Challenge provides a comprehensive and topical examination of the application of branding across key branding fields, including luxury goods, media and entertainment, pharmaceutical and digital. Each chapter covers a different industry...

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Bibliographic Details
Other Authors: Karthikeya Kompella,Ed
Format: Printed Book
Published: London: KognPage, 2015.
Subjects:
Branding (Marketing).
Online Access:https://books.google.co.in/books?id=xakZBQAAQBAJ&printsec=frontcover&dq=The+brand+challenge+adapting+branding+to+sectorial+imperatives&hl=en&sa=X&ved=0ahUKEwiI9_HO07_WAhXMQI8KHVXjDnwQ6AEIKDAA#v=onepage&q=The%20brand%20challenge%20adapting%20branding%20to%20sectorial%20imperatives&f=false

Internet

https://books.google.co.in/books?id=xakZBQAAQBAJ&printsec=frontcover&dq=The+brand+challenge+adapting+branding+to+sectorial+imperatives&hl=en&sa=X&ved=0ahUKEwiI9_HO07_WAhXMQI8KHVXjDnwQ6AEIKDAA#v=onepage&q=The%20brand%20challenge%20adapting%20branding%20to%20sectorial%20imperatives&f=false

MG University

Holdings details from MG University
Call Number: 658.827 Q51
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